In 2018, Zojirushi Corporation celebrated its 100th anniversary, and a century of products designed to improve customers' quality of life-bringing comfort, ease, vitality and affluence to people around the world. Zojirushi was established in 1918 as a producer of hand-blown vacuum bottles. The Zojirushi line was expanded to include a wide range of stainless steel vacuum bottles, rice cookers, breadmakers, Air Pot beverage dispensers, thermal serving carafes, specialty cookware, small electrics, restaurant equipment and other products. Striving to remain faithful to the principles that embodied the company's first 100 years, and the reputation of quality and durability it earned them, Zojirushi looks forward to a future of continued innovation and inspired design.